Scales 4.5x without raising equity.

The challenge

Taste Salud was growing fast — approximately 4.5x over two years, generating $40 million in sales — without raising outside equity. For a rapidly scaling CPG business, growth consumes cash long before it generates it. Inventory must be purchased months before it sells. Marketing investment happens before customer revenue is collected. Vendor commitments rise alongside growth.

As the business gets larger, relatively small mistakes in inventory planning, payment timing, or liquidity management can consume millions of dollars of capital. The central question became: how do you fund hypergrowth without slowing the business down or continuously raising outside capital?

GreenSpark’s role

GreenSpark partnered with Taste Salud as an extension of its finance organization — building financial visibility, planning, and capital strategy to scale the business while preserving ownership. The objective was not simply to manage cash, but to increase the amount of growth the company could generate from every dollar of capital available to it.

Approach

GreenSpark built a dynamic financial model connecting growth expectations with the cash requirements to support them — linking revenue growth, inventory, marketing, gross margin, operating expenses, payables, financing, and liquidity. Instead of asking “how much cash do we have?” the team could ask “how aggressively can we grow without creating an unacceptable liquidity constraint?”

Through disciplined working-capital management across inventory, vendor payments, and operating outflows, Taste Salud improved its cash conversion cycle from approximately +36 days to -42 days — a 78-day improvement that fundamentally changed the company’s capital requirements. Working capital became a source of growth capital rather than a drain on it.

GreenSpark then helped layer multiple sources of non-dilutive financing around the company’s operating cash flow, treating financing as an ongoing strategic resource. The result was a flexible capital structure capable of absorbing the volatility of a rapidly growing consumer business — without requiring Taste Salud to sell equity.

No hype. No decks for the sake of decks. Just decision-ready execution. — GreenSpark

Results

Taste Salud built a financial operating system capable of supporting hypergrowth. Growth was funded through operations, working-capital efficiency, and non-dilutive financing — and the company scaled 4.5x to $40M in sales without raising outside equity and without dilution.